Category Archives: Marketing Matters

You do not belong in your sales presentation

Several years ago I consulted with a small health and wellness studio that was just beginning to expand its offerings.  The owner decided to hire one of the front-desk staff to be her dedicated salesperson and customer care specialist. The … Continue reading

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Do you really want to follow me on Twitter?

I’ve been on twitter a little while now (twitter.com/queenbuzzy) and have gone through various phases on how I want to use it for my business.  After the last several months of tweaking my methods, I’ve come to the following conclusion: … Continue reading

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What every website needs to look professional

The Internet is an amazing resource that allows us to filter through massive amounts of information in seconds. Unfortunately, with this ease of use, our attention spans have quickly diminished making us more quickly to judge what we’re viewing.  While we … Continue reading

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Sales for shy people

No matter what business you’re in, you’re going to somehow, some way, some shape or form deal with people. It’s unavoidable. It can be quite intimidating trying to sell people on your product or services, especially when you’re new in … Continue reading

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My hairdresser hates me

Seriously. My hairdresser hates me. Ok, she says she doesn’t, but I know better. I only see her twice a year, and every time I see her, I want something different. Not like, “A little more off the top” different, … Continue reading

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Reverse Marketing: Your Way To Millions

In the traditional business mentality, many times companies (or individuals) will create a product or service and then head out to find their customers. They spend way too much time and money trying to convince potential customers that their thingamajig … Continue reading

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Have you Googled yourself lately?

You would be amazed at the amount of information that is available online. In just a few simple clicks you can find out so much information about a person including their family, where they live, and even their purchase history … Continue reading

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Guest Post: Marketing your Etsy Shop

Today’s guest post comes from Aubrey Phelps, a writer for free website hosting. A note from The Queen: Etsy is an online marketplace for crafters and artisans. Think of it as your community summer art fair, but all online. In order to sell on … Continue reading

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Guest Post: Use Social Media to Better Understand Your Customers

Today’s guest post comes from Gina Smith, explaining how small businesses can use social media to better understand their customers and grow their bottom line. Understanding your customer’s needs and wants is imperative for any business.  Consumer preferences can change rapidly.  Trends, … Continue reading

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Guest Post: Social Media for Entrepreneurs-Finding the Right “Fit” Part 2

In our last guest post: Social Media for Entrepreneurs: Finding the Right Fit, Adrienne explained the differences for using Facebook, Twitter, and Google Plus in your business. This time around, Adrienne tackles three more big players in the social media front: … Continue reading

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